*FEVER: WHY WIZKID, TIWA SAVAGE NEED YOUR ATTENTION*

  It is no longer news that Wizkid ‘s  talk-of –the- town, visuals ‘Fever’ featuring Tiwa Savage as his love interest as amassed one million views in 24 hours. This was their original plan…to make us pay ATTENTION.   From passionate hugs, lustful stares, and near-kiss situations, Wizkid and Tiwa Savage sure got everyone talking […]

*POSITION YOUR PERSONAL BRAND LIKE TOYIN ABRAHAM*

*POSITION YOUR PERSONAL BRAND LIKE TOYIN ABRAHAM*   These days the word personal branding has become one of the most used expressions in business gatherings. However only a few know what it really entails. Personal branding is the practice of marketing yourself and your career in the way that you would a brand. Positioning your […]

WHAT TO DO WHEN GOLD HITS YOU

Okay I have a confession. This post was inspired by Wajusalescraft mail I got titled ‘The greatest riddle ever known to man’. What would you do in a gold rush? A gold rush is a new discovery of gold—sometimes accompanied by other precious metals. So when you discover a gold rush what are you going to do? Apparently many […]

Habits of highly unsuccessful entertainers

    Over the years I have observed great entertainers and how they have grown to become strong brands in their sphere of influence .On the flip-side, I have studied the other group of entertainers who seem to be stuck in the mud of stagnation and failure. What habits did they cultivate which made their […]

Song promotion secrets you must know before you release that song

Check out Notjustok.com or Praiseworldmusic, you will find out that there a lot of talented singers with equally amazing musical content who don’t know how to promote their songs. Most of them believe in the age long axiom that a good product will sell itself. It doesn’t work that way when it comes to promoting […]

MARKETING LESSON I LEARNT FROM INSTAGRAM COMEDIANS

Let’s take a look at the Instagram comedians. What can we learn from them? They don’t come to you telling you to hire them for your next event. Rather they create content in form of funny skits and videos which serves as a marketing tool they use in getting you to know them, become interested […]

LEKKI WIVES: A TALE OF BRAND RE INVENTION

  I wrote this piece in 2014..but the thoughts shared are timeless.     So you have not seen Lekki Wives Season 1 and Season 2, chai! Are you a learner? When I initially did a review of popular hit drama series Lekki Wives (read here http://www.vanguardngr.com/2013/08/lekki-wives-the-dust-in-the-diamond/), I envisaged it’s going to be one of those flash in the pan flicks  that […]

Believe in your process

The snapshot of this newspaper reminds me of my days of small beginnings. In 2009 ,I was interviewed alongside my friend, Agbolade Omowole in @vanguardnews newspaper. We were university students focused on inspiring youngsters. We spoke on the role of career coaching in youth empowerment. I was in 200 level when we did this interview back then. […]

Nigerian journalist revisits costly mistakes entertainers make in new book

Kehinde Ajose, Nigerian entertainment journalist, author and visibility strategist is set to unveil his new book titled ‘5 costly mistakes entertainers make’. Dripping with a lot of passion, Kenni as he is fondly called writes a very thoughtful book that captures the avoidable mistakes entertainers make The award-winning journalist explains his inspiration for his new […]

#Shomoagemini: How Jigan can leverage on trend

HOW JIGAN CAN LEVERAGE ON THE #SHOMOAGEMINI TREND View this post on Instagram HOW JIGAN CAN LEVERAGE ON THE #SHOMOAGEMINI TREND Jigan has to leverage on this trend in order to stay relevant .There are a few things he must do to etch his name on the minds of his fans. 1.  Make a movie titled:’Shomoagemini’ […]