REINVENT LIKE SOLA SOBOWALE, RMD

The duo of Sola Sobowale and Richard Mofe Damijo (RMD) without any shred of doubt are hugely talented. However in any field of endeavour just being talented is not enough. We have seen highly talented individuals who are still living below their potentials despite being talented.   Why is it that the acting prowess of […]

*FEVER: WHY WIZKID, TIWA SAVAGE NEED YOUR ATTENTION*

  It is no longer news that Wizkid ‘s  talk-of –the- town, visuals ‘Fever’ featuring Tiwa Savage as his love interest as amassed one million views in 24 hours. This was their original plan…to make us pay ATTENTION.   From passionate hugs, lustful stares, and near-kiss situations, Wizkid and Tiwa Savage sure got everyone talking […]

*POSITION YOUR PERSONAL BRAND LIKE TOYIN ABRAHAM*

*POSITION YOUR PERSONAL BRAND LIKE TOYIN ABRAHAM*   These days the word personal branding has become one of the most used expressions in business gatherings. However only a few know what it really entails. Personal branding is the practice of marketing yourself and your career in the way that you would a brand. Positioning your […]

3 ways to become an authority in your area of expertise

I have met a lot of individuals who desire to become authorities in their areas of expertise. They want to be that thought leader who is seen on TV, listened to on radio and invited to headline high profile events. However they don’t know how to? They read of other people’s success stories and ask […]

3 ways to leverage on celebrity endorsement for business visibility

  BY KEHINDE AJOSE In 2015 when my book #Donjazzyfied was released, one of the strategies I deployed was to leverage on celebrity endorsement. Delectable actress Kehinde Bankole @_kehindebankole was gracious enough to help endorse the book. This helped with the sales and marketability of the book. Her endorsement opened doors. “There are a lot more ‘celebrities’ […]

3 deadly mindsets stopping you from gaining visibility

In the course of my work as a visibility strategist, I have met countless entrepreneurs and experts whose stories and expertise would interest the media, but they become their own obstacles as a result of some limiting mind-sets they allow to rule them. MINDSET 1 I NO DEY GOOD ENOUGH Most talented people have had […]

MARKETING LESSON I LEARNT FROM INSTAGRAM COMEDIANS

Let’s take a look at the Instagram comedians. What can we learn from them? They don’t come to you telling you to hire them for your next event. Rather they create content in form of funny skits and videos which serves as a marketing tool they use in getting you to know them, become interested […]