I wrote this piece in 2014..but the thoughts shared are timeless.



So you have not seen Lekki Wives Season 1 and Season 2, chai! Are you a learner? When I initially did a review of popular hit drama series Lekki Wives (read here http://www.vanguardngr.com/2013/08/lekki-wives-the-dust-in-the-diamond/), I envisaged it’s going to be one of those flash in the pan flicks  that will just disappear and lose its spark , but as time went on, it has proven to be a drama series worth investing your cash on.

Blessing Effiom Egbe  created  an alluring spectacle out of the flick.

From the cast quality, screen play, production, fan engagement and visibility, the Lekki Wives success can be replicated and adopted in other spheres of life.


Below is a medley of lessons you can apply to your business cum career adopted from Lekki Wives


  1. Create a distinct brand.


Blessing Effiom Egbe the producer, director, and writer of the flick didn’t set out to tell a tale that has already been told in other movies. She dared to employ realism and leveraged on the lifestyles and social realities peculiar to the aristocrats who reside in Lekki.


As an employee or entrepreneur how can you create a different brand experience for those who do business with you? You can only earn the coveted space in your prospects mind when you bring in something fresh   and authentic to the table.


  1. Develop a strategic approach


The Lekki Wives crew maximized exceptional   and creative approaches to market the flick The cast had loads of media appearances, had two premieres in the U.K-Manchester and London which Olamide graced, and   when they arrived in Lagos they were hosted by ‘The Place ‘.


The aforementioned were sales strategies geared towards creating visibility and promoting the Lekki Wives brand. What unique approach can you adopt in order to market your expertise, product and service? According to Mark Sherbin:’ Brand storytelling requires an approach that uses each of the channels in your arsenal to tell your stories’




  1. Embrace the drama

Stories thrive on conflict and drama. This drama in turn hooks the attention of the audience until the conflict has been resolved. This best describes Lekki Wives.


Uju is desperate to maintain the Lekki lifestyle by all means, Miranda ups her conniving tactics and it sure works for her, Peace ‘s husband defiles their daughter, Aisha’s husband is a drug baron and a psychotic rapist. All these character analysis comes together to form an irresistible delicacy for the audience.

Your content and product offering has to be sold in such a way that will appeal to your audience. For example, if you are selling a beauty product you can create a small drama sketch around your product highlighting its importance and also making sure it appeals to your target audience.



  1. Collaborations pays


Brand collaboration is a good   way to supercharge innovation. Even the most successful businesses benefit from this tactic. It’s a smart move   Blessing Effiom Egbe to have featured Jocelyn Dumas (the Ghananian curvy actress)in the second season of Lekki Wives.


Leveraging on somebody else’s personal brand can also expand your brand reach and acceptance.


Who can you collaborate with to further expand and increase your brand’s appeal?