*POSITION YOUR PERSONAL BRAND LIKE TOYIN ABRAHAM*

 

These days the word personal branding has become one of the most used expressions in business gatherings. However only a few know what it really entails.

Personal branding is the practice of marketing yourself and your career in the way that you would a brand. Positioning your personal brand is about being strategically located in such a way that your brand will be noticed.

Nollywood actress and filmmaker, Toyin Abraham comes to mind when talking about this subject matter.

Here are the 3 steps you can learn from her on how to position your personal brand

…………………………………..

  1. DIFFERENTIATE YOU

Toyin is a delight to watch as she interprets her role with great panache and precision. Whether she is playing the role of an heartbroken damsel, or corporate chic like the case of Okafor’s Law, her uniqueness always shine through the roles she takes on. Toyin deliberately communicates that uniqueness not just in the role she plays, but also in the way she engages with her fans.

………………………………………

  1. *COLLABORATION IS THE NEW GOLD

Stop forming one man MOPOL, you cannot succeed in isolation. You would need to collaborate with others who have similar vision with you in order for your brand to be perceived and positioned well.

From the ghost and the tout, to Okafor’s Law and Alakada Relaoded, Toyin collaborated with other strong personal brands in Nollywood which in turn contributed to the success of these movies

 

  1. *EVOLVE*

You would agree with me that the actress has broken away from the ‘Yoruba actress’ label to starring in blockbuster cinema movies. She decided to evolve in her craft which in turn grew her brand power. Her intensity in the movie ‘Tatu’ is a pointer to the brilliance of her talent.

Rethink and evaluate the way you position your brand.

 

#kenniwrites #toyintitans #toyinabraham

#theghostandthetout #sevenandahalfdates

 

 

 

 

 

 

 

 

Tags: