Revealed:Marketing lessons from Tinder Swindler


Yesterday I saw the much touted Netflix documentary on Simon Leviev, The Tinder Swindler.

I couldn’t but marvel at how the dude scammed the women he proclaimed to love.

As humans it is pertinent be honest in our dealings with one another.


Before you read further this piece is strictly from a marketing point of view.It is in no way endorsing what Simon did to the ladies.


One of the women Simon scammed, Cecilie Fjellhøy had to get psychiatric help after she loaned him money from over ten banks.


As a visibility strategist, my mind went to work and dug out a few marketing tips.


1.      He packaged himself as a desirable product


Simon knows anyone would be drawn to his luxury lifestyle. He lied about being a billionaire’s son and everything on his instagram captures that lie. He was always dressed in designer outfits,, sitting inside private jets , while swindling women


Some people in business hardly share content about the problem their product or service solves. For a business to succeed, you must not joke with your marketing.




2. He sold them the ‘Ultimate dream’


The ultimate dream in marketing means coming up with the dream and the secret desires of your customer. Take for instance when a dude buys a Patek Philippe wrist watch, it isn’t just because he wants to keep track of time. It is a luxury product that shows that he is rich and a status symbol.


In this case Simon was very clear about the women’s ultimate dream.He knew they wanted love , desired to get married and have children. He constantly sold this to them in his messages to them

Consistently amplifying the benefits of using your product/service will make you the preferable one in your niche.


3         C.TA

 One thing Simon Leviev did well was his ability to execute. The moment his ‘prey’ find him a match and swipe his Tinder profile, he swings into action.


He doesn’t wait for these women to reach out to him. He reaches out to them with his ‘offers’, schedule coffee dates and give them a taste of his luxury lifestyle in order for them to yearn for more.


This is called CTA(Call to action) in marketing.

No matter how good your sales letter or pitch is, if it is doesn’t involve call to action then it becomes a wasted effort.


You need to make your customers/target audience, do something after reading your marketing message. It’s either they subscribe to your service, buy a product or join the subscribers of your newsletter.


Your call to action is a message that drives a buyer to take prompt buying decision.

It may be “Call us now”

“Buy now”

 “Register now”.



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