Check out Notjustok.com or Praiseworldmusic, you will find out that there a lot of talented singers with equally amazing musical content who don’t know how to promote their songs.
Most of them believe in the age long axiom that a good product will sell itself. It doesn’t work that way when it comes to promoting songs.
- Become your own publicist
As an indie artist you don’t have the financial resources the likes of @Davido or @Wizkidayo commands. You need to become your own PR agency.
- Who is your target audience
Your song may be melodious, it may be the best thing after bread and butter, but it is not meant for everybody.
The audience and fan base of Adekunle Gold is different from that of Slimcase or Olamide. A lot of artistes make this mistake . Your song cannot appeal to everyone.
- Think like a journalist.
The first question any journalist will ask you is this:”How will your song interest my readers, viewers or listeners?”
It is also important for you to know who to pitch your song too. Know the entertainment journalists, bloggers , OAPS that you can pitch your song to.
- Use email marketing.
E.mail marketing is not meant for only businesses, you can leverage on it. Adekunle Gold used this strategy for the promotion of his album #About30.
“Email marketing has been shown to be as much as 40 times more effective than Facebook and Twitter combined.”